So, you’ve decided 2025 is the year to tell your story and enhance your brand – but what does that really mean in today’s manufacturing world? We often hear that “PR is dead” or that in the age of social media, anyone can do it. While it’s true that more people have access to communication platforms, telling your story well is more important now than ever, especially in the digital era where poor execution can have lasting negative impacts.
Digging deeper into your manufacturing business
At the heart of effective PR is a deep understanding of your business. In manufacturing, where the complexities of production, innovation, and supply chain management are central, telling your story requires more than surface-level insights.
Our approach is always to get under the skin of your organisation, to understand what drives your business, what challenges you face, and what makes your manufacturing processes unique.
This strategic understanding, combined with expert storytelling, allows us to advise on what to say, who to say it to, and through which channels, all in line with your business goals. Whether it’s through branding, video content, SEO, or social media, an integrated communication strategy is crucial to making an impact in today’s competitive landscape.
Adapting to the changing digital landscape
The rise of digital content, from videos to blogs, has blurred the lines between traditional PR and SEO. For UK manufacturers, this represents an opportunity. Whether you’re creating thought leadership content or promoting new innovations, the core of good PR remains the same – crafting a narrative that resonates with your target audience. In this way, PR once again sits at the heart of strategic communication.
The foundation of good content is strategy
Content creation in PR isn’t new; we’ve been doing it for decades. What’s new is the environment in which that content exists. Today’s PR for manufacturers must be backed by a clear strategy that aligns with your business goals. We work with clients to define their messaging, understand their audience – from supply chain partners to end consumers – and identify the best communication channels to reach them. It’s about delivering content that not only tells your story but does so in a way that adds value to your audience.
Many agencies offer tactical content solutions. However, a good PR agency will first take the time to understand your business from the inside out, ensuring the tactics they use are built on a strong strategic foundation.
What does PR look like for UK manufacturers today?
Strategy over tactics – Tactics such as press releases or social media campaigns can help get your message heard, but without a strategic plan, these efforts won’t have long-term impact. Focus on a comprehensive approach that considers your overall business goals. The Partners Pathfinder is often a great place for manufacturers to start.
Choose your channels wisely – Not every tool or platform will suit your manufacturing business. Develop a clear message first, then select the communication channels that will best reach your specific audience, whether they’re customers, investors or potential employees.
Think before you speak – Just because you can post content online doesn’t mean you should say anything that comes to mind. Ensure your messaging reflects your brand’s values and overall strategy. In manufacturing, where precision and reputation are key, miscommunication can damage trust.
Integrate and innovate – The lines between marketing and PR are increasingly blurred, but this presents an opportunity for manufacturers. Whether it’s reaching new markets through innovative content or finding more effective ways to communicate your story, integration is key to staying ahead.
Embrace real-time engagement – In today’s 24/7 digital world, your audience expects timely responses. For manufacturers engaging in social media or digital campaigns, this means being prepared to engage outside traditional office hours to maintain credibility and build relationships – even more so if you operate internationally.
Listen more than you speak – Historically, PR was about crafting talking points and news releases. Today, it’s more important to listen to what your customers, partners, and the industry are saying, then engage thoughtfully.
Consistency is key – PR is a long-term game. For manufacturers, consistency in messaging and delivery builds trust and strengthens relationships, whether you’re communicating with industry bodies, distributors, or consumers.
Ultimately, PR for UK manufacturers is about more than just publicity – it’s about building a brand that is trusted, respected, and known for its quality and innovation. By telling your story strategically, you can elevate your business, connect with your audience, and stay ahead in a rapidly evolving industry.