Are you ready to unlock your growth potential and take your business to the next level? If the answer is yes, then a carefully thought-out PR strategy could be just what you need.
To help get you started, Partners PR Directors, Karen Tinkler and Monica Green have been appointed as official coaches to the Good Growth Programme, which gives West Yorkshire businesses access to £5,000 worth of support for just £500 to give you a boost and help supercharge your PR strategy.
How can a PR strategy help grow my business?
In manufacturing, a well-crafted PR strategy can foster trust and credibility, supporting growth and profitability. It can help you build value in your business ahead of an exit or sale, and it can help you attract the talent you need to achieve your growth ambitions.
Through strategic media relations, thought leadership, and targeted communication campaigns, public relations helps to maintain your public image and boost exposure amongst your target demographics. Ultimately, this helps to highlight business successes, innovations, quality standards, and core values, to attract new clients, investors, or talent, as well as set you apart from your competitors, which is key in this fast-paced industry.
An effective PR strategy also includes crisis communications planning. This helps to safeguard your business reputation in the event of a crisis. Your reputation and what people say about your business in a crisis can have a big impact. So, whether it’s a product recall, social media backlash, cyber security breach, or a high-profile legal case, the need for an effective crisis communications strategy is integral to protecting your business reputation, controlling the narrative, and stopping the spread of misinformation.
What is the Good Growth Programme?
The Good Growth Programme provides access to expert support worth £5,000. Through the programme, we can help you kickstart a successful PR strategy, including crisis communications, media outreach, employer branding, and more.
The programme is government-funded and available to ambitious businesses in Bradford, Kirklees, Calderdale, Leeds, and Wakefield with a turnover between £0.5m and £10m.
To qualify for funding, businesses must have both the ambition and the opportunity to create jobs.
The programme is run by Oxford Innovation and the process starts with a simple online registration and the appointment of a Client Manager who will provide 1:1 support throughout the four-month programme.
You will then be asked to complete an online diagnostic tool to outline your company’s potential for growth and identify areas in which you could use support to sustain your long-term business plan. From there, you will be connected with a dedicated coach to get you started.
As coaches, Monica and Karen will provide bespoke, strategic PR and communications advice that support your overall business needs.
How can Partners PR help you?
Karen explains: “The Good Growth Programme gives you access to specialist consultants – or ‘coaches’ – working in different areas of business support. It’s designed to support you at a strategic level, so – for example – we could help you build a communications strategy for your business.
“The funding could also be used to develop a crisis communications plan – something we’re seeing increased demand for post-Covid, as businesses review or create risk management and business continuity plans.
“You may be launching a new product or moving into a new market and need publicity to help build awareness among potential new customers. Or you could simply be looking to map out a media relations strategy to help boost brand visibility and awareness in key markets. The Good Growth Programme can help fund all these things, so come and talk to us if there’s a communications gap in your business.”=
In addition to expert one-on-one bespoke business coaching, the Good Growth Programme offers access to five high-quality masterclass sessions covering essential topics for any business: marketing, people and skills, finance, net zero, and digitalisation. These sessions connect growing businesses with a network of like-minded business owners while providing expert insight on key business topics.
Sound good, where do I apply?
To find out more about the Good Growth Programme and/or to register an interest in participating, go to www.wygoodgrowth.co.uk. Alternatively, contact us and we’ll put you in touch with the right people.