As a straight talking PR agency based in God’s Own County, what better day to launch our brand refresh than Yorkshire Day?
Made in Yorkshire patron The Partners Group is marking the annual celebration of all things Yorkshire - and the company's 35th year in business - with a new corporate identity that tells people exactly what they do. The company has always been Partners PR Ltd, trading as The Partners Group, but from today they will trade as Partners PR, with a new logo saying exactly that.
Doing what it says on the tin
PR has evolved over the years from publicity and reputation management through media relations, in the main, to embracing all forms of stakeholder communication and engagement, both off and online.
Director Karen Tinkler says, "The team at Partners lives and breathes PR and, with more than 35 years under our belts, we are true experts. We want the company name to reflect this and let people know exactly what we do.
"Whenever we talk about The Partners Group, it always needs further explanation. Now, as Partners PR, what we do is self-explanatory and we can get straight into the conversations we love to have about how we help businesses grow, attract talent, prepare for a sale or exit, or simply tell their story to the people who matter."
Reflecting company values
As Partners marks 35 years in business, the team has spent time revisiting the company values and the way they do things to make sure they continue to reflect the business Partners is today. "We all agree: collaboration, curiosity, and clarity form the bedrock of everything we do, and inform the way we work with our clients, our suppliers, our supporters, and each other as a team," Karen says.
Here's how:
Collaboration: The company is called Partners for a reason. Combining the team's PR expertise with clients’ knowledge, the two work together to help clients grow their businesses. And within the Partners PR team, everyone supports each other to be the best they can be.
Curiosity: Everyone at Partners digs deep to know more, think creatively, generate ideas, and be enthusiastic storytellers.
Clarity: You can rely on Partners PR for down to earth, straight talking advice and supportive challenge. The outcome is clear communication that delivers results.
So if you want to work with a no-nonsense, no-fluff PR team that loves to work with manufacturing and engineering, building product, food processing and professional services companies who share our values, get in touch. And have a very happy Yorkshire Day!